Community Launch Guide

16. External Website

web

Landing Page: Building Your Sales Website & What You Should Include

Why having an external website is important, key elements of a successful page, plus top web building platforms

Why An External Website Is Important

If you want your community to thrive, driving traffic directly to your platform may not be the best approach, as everything lives behind your login page.

This is why it's a great idea to create a captivating external sales page that showcases the value of joining your community - which will drive more sales!

  • Boost Your Community Earnings: A beautifully designed public website enhances your brand's credibility, attracting more customers from your community.
  • Capture Attention: Your landing page will be a visual masterpiece, grabbing your visitors' attention from the moment they arrive.
  • Maximize Conversions: We know the science of conversion. Your landing page will be optimized to turn visitors into loyal customers.

Want help? We can do this for you. Check out our Website + Graphics Service Package.

Building Your Website

Your First Option? We can do it for you. 😉 We're kind of pros at this. We'll just need access to your website builder account so our team can create the page. 

Our Top Website Building Platform:

🌟 GoHighLevel: The All-in-One Marketing and CRM Powerhouse

"GoHighLevel truly does it all. It offers website and funnel building, CRM, email marketing, automations & workflows, social media scheduling, and unified messaging across platforms, plus integrated AI capabilities — all for a killer price. It might not be the top performer in every category, but for those who prefer all their tools in one dashboard, it's perfect."

-Blaire Thomas, Jedari Creative Director

  • Pricing: Starts at $97/month.
  • Website and Funnel Builder: Create and customize websites and sales funnels with ease.
  • Customer Relationship Management (CRM): Manage your leads and customer relationships effectively.
  • Email Marketing: Design, send, and track email campaigns effortlessly.
  • Automations & Workflows: Automate repetitive tasks and create efficient workflows.
  • Social Media Scheduling: Plan and schedule your social media posts across multiple platforms.
  • Unified Messaging: Communicate seamlessly with clients via SMS, email, and voicemail from a single platform.
  • Integrated AI Capabilities: Leverage AI to enhance your marketing and customer engagement strategies.
  • Cost-Effective: Get a comprehensive suite of tools at a fantastic price.

Click here to sign up for GoHighLevel.

Other Great Website Building Platforms:

⭐️ Runner-Up For Best Funnel Builder: ClickFunnels

  • Pricing: Starts at $127/month.
  • Sales Funnel Creation: Comprehensive tool for building and managing sales funnels.
  • Marketing Features: Includes email marketing, A/B testing, and advanced automation.
  • Con: Higher price point and less features compared to GoHighLevel.

Click here to sign up for ClickFunnels.

⭐️ Best Easy-To-Use & Affordable Website Builder: Squarespace

  • Pricing: Starts at $16/month.
  • Design Quality: Stunning, professional templates perfect for creatives.
  • Ease of Use: Intuitive interface with built-in tools like blogging and e-commerce.
  • Con: Limited customization options compared to more advanced platforms.

⭐️ Best For E-Commerce: Shopify

  • Pricing: Starts at $29/month.
  • Ideal for e-commerce; provides robust online store capabilities.
  • Con: Limited customization options; Can become expensive with additional apps and transaction fees.

⭐️ Best For Advanced Web Design & Animations: Webflow

  • Pricing: Starts at $14/month.
  • Design Flexibility: Fully customizable with visual coding capabilities for advanced design and animations.
  • CMS: Powerful content management system for dynamic content.
  • Con: Steeper learning curve requiring more technical knowledge and experience.

Sales Page Examples

Check out another sales page example from our client Sean Whalen at Lions Not Sheep.

By effectively communicating your value proposition, clearly stating your pricing, and crafting an engaging narrative, you can drive conversions and establish a genuine connection with potential members.

Key Elements Of A Successful Sales Page

1. Immediate Call-to-Action: Creating Urgency

Ex: "Limited Availability! Act Now: Secure Your Spot!"

2. Engaging Hero Section: Brand Essence & Compelling Tagline

Ex: "Your Brand in a Nutshell: [Catchy, Concise Slogan]"

3. Compelling Value Proposition: Why It's a Worthy Investment

Ex: "Your Best Investment - Transform Your Real Estate Career for Less Than a Daily Coffee"

4. Addressing the Core Issue: The Problem You're Solving

Ex: "The Challenge: Navigating the Real Estate Coaching Gap - Our Solution: Forever Progress - Your Bridge to Success in Real Estate"

 

5. Membership Benefits: Platform Previews & Features

Ex: "Join Our Exclusive Real Estate Community Platform: Networking, Training, Resources & More"

 

6. Community Pillars: Our Unique Approach to Success

Ex: "Success Redefined: Embracing the Four Pillars - Mindset, Marketing, Money, Motivation"

 

 

7. Building Trust: Your Bio

Ex: "About [Your Name]: Experience, Expertise, and Credentials."

 

 

8. Transparent Pricing: Membership Plans + What They Include

Ex: "Choose Your Path: Membership Plans Tailored to Your Needs"

 

9. Impact Evidence: Success Statistics

Ex: "Our Impact: Real Numbers, Real Success Stories"

10. Customer Endorsements: Testimonials

Ex:"Hear It from Our Members: Real Reviews, Real Results"

 

 11. Reinforce Value Prop: Why Join Us

Ex: "Your Opportunity Awaits: Don't Miss Out"

 

12. Final Call-to-Action: Encouraging Decision

Ex: "Join Now: Start Your Journey to Real Estate Mastery"

13. Contact, Mission Statement, & Links

Ex: "Our Commitment: [Mission Statement] | Connect With Us: [Link to Contact Page & Socials]"

 

Build Trust, Excitement, & Drive Sales

Imagine a sales page that radiates trust and sparks excitement in potential members. By painting a vivid picture of the value they'll receive, the unwavering support they can count on, and the extraordinary transformation that awaits them, you'll ignite their enthusiasm and inspire them to join your vibrant community MUCH more readily than directing them straight to your /register page.

Embrace the power of connection, and watch as potential members confidently invest in your community, knowing they're about to embark on an incredible adventure.

Check out our services here to book